The second edition of Business Communication: Concepts, Cases, and Applications builds on the key strengths of the first editionclear writing style and comprehensive contentby updating the material to reflect the latest research and technological developments in business communication and presenting it in a style that engages the reader.
This edition has an interactive learning design. The text includes many new pedagogical features. In order to reflect the changing needs of students and teachers, this edition includes three new chapters on intercultural communication skills, conversation skills, and listening. New technological developments such as the use of social networking sites, e-mail, and PowerPoint presentations have been covered in greater detail in this edition.
This companion Web site includes the following resources:
- PowerPoint Slides and an instructors manual to help instructors make classroom interactions more effective
- Multiple-choice questions that enable students to answer the Self-check Your Learning questions at the end of each chapter